New profiles of affluence: marketing to the rich in the 1990s
Article publication date: 1 April 1991
By the year 2000 the Henley Centre forecast that whilst Britain in aggregate will have a third more spending power than it currently possesses, the upper quintile in the population will experience almost a 50% increase in their real standard of living.
Valentine, G. and Wright, D. (1991), "New profiles of affluence: marketing to the rich in the 1990s", Management Research News, Vol. 14 No. 4/5, pp. 50-51. https://doi.org/10.1108/eb028142
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