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New profiles of affluence: marketing to the rich in the 1990s

Ginny Valentine (Semiotic Solutions)
David Wright (Leagas Delaney)

Management Research News

ISSN: 0140-9174

Article publication date: 1 April 1991

Abstract

By the year 2000 the Henley Centre forecast that whilst Britain in aggregate will have a third more spending power than it currently possesses, the upper quintile in the population will experience almost a 50% increase in their real standard of living.

Citation

Valentine, G. and Wright, D. (1991), "New profiles of affluence: marketing to the rich in the 1990s", Management Research News, Vol. 14 No. 4/5, pp. 50-51. https://doi.org/10.1108/eb028142

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited