The face to face interviewer: an endangered species?
Stella Hall
(British Market Research Bureau)
Jackie Katryniak
(The Qualitative Workshop)
213
Abstract
This paper sets out to present evidence that the face to face interviewer is indeed an endangered species. They examine the issues involved and the importance of the factors which seem to play a part. They explore the long‐term implications and put forward possible solutions.
Citation
Hall, S. and Katryniak, J. (1991), "The face to face interviewer: an endangered species?", Management Research News, Vol. 14 No. 4/5, pp. 47-49. https://doi.org/10.1108/eb028141
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited