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The face to face interviewer: an endangered species?

Stella Hall (British Market Research Bureau)
Jackie Katryniak (The Qualitative Workshop)

Management Research News

ISSN: 0140-9174

Article publication date: 1 April 1991


This paper sets out to present evidence that the face to face interviewer is indeed an endangered species. They examine the issues involved and the importance of the factors which seem to play a part. They explore the long‐term implications and put forward possible solutions.


Hall, S. and Katryniak, J. (1991), "The face to face interviewer: an endangered species?", Management Research News, Vol. 14 No. 4/5, pp. 47-49.




Copyright © 1991, MCB UP Limited