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Pan‐European advertising: dream or reality?

Karen Keen (RSL Consumer Social Research Ltd)
Lucienne Hellebosch (Gates Marketing Research, Belgium)

Management Research News

ISSN: 0140-9174

Article publication date: 1 April 1991

Abstract

Much has already been said and written about the future of Pan‐ European advertising, a review of which clearly indicates the existence of two camps among the affected parties.

Citation

Keen, K. and Hellebosch, L. (1991), "Pan‐European advertising: dream or reality?", Management Research News, Vol. 14 No. 4/5, pp. 44-46. https://doi.org/10.1108/eb028140

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited