Pan‐European advertising: dream or reality?
Karen Keen
(RSL Consumer Social Research Ltd)
Lucienne Hellebosch
(Gates Marketing Research, Belgium)
55
Abstract
Much has already been said and written about the future of Pan‐ European advertising, a review of which clearly indicates the existence of two camps among the affected parties.
Citation
Keen, K. and Hellebosch, L. (1991), "Pan‐European advertising: dream or reality?", Management Research News, Vol. 14 No. 4/5, pp. 44-46. https://doi.org/10.1108/eb028140
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited