The management and valuation of marketing information
Bill Blyth
(AGB Market Information)
26
Abstract
The paper takes, as its starting point, the belief that the management and valuation of information in the broadest sense is ignored in both management texts and practice.
Citation
Blyth, B. (1991), "The management and valuation of marketing information", Management Research News, Vol. 14 No. 4/5, pp. 31-32. https://doi.org/10.1108/eb028136
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited