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The management and valuation of marketing information

Bill Blyth (AGB Market Information)

Management Research News

ISSN: 0140-9174

Article publication date: 1 April 1991

Abstract

The paper takes, as its starting point, the belief that the management and valuation of information in the broadest sense is ignored in both management texts and practice.

Citation

Blyth, B. (1991), "The management and valuation of marketing information", Management Research News, Vol. 14 No. 4/5, pp. 31-32. https://doi.org/10.1108/eb028136

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited