The management and valuation of marketing information
Article publication date: 1 April 1991
The paper takes, as its starting point, the belief that the management and valuation of information in the broadest sense is ignored in both management texts and practice.
Blyth, B. (1991), "The management and valuation of marketing information", Management Research News, Vol. 14 No. 4/5, pp. 31-32. https://doi.org/10.1108/eb028136
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