After examining why the Green era happened and putting Britain in a European context the authors move on to consumer perceptions of the environmental issue. They argue that the majority of work undertaken so far has concentrated on perceptions and understanding of the issues. In order to relate attitudinal data to purchasing data they have undertaken an omnibus study relating back the findings to those found on the panel data.
Passingham, J. and Battinson, N. (1991), "The Green consumer revelation: How the availability of environmentally friendly products has really affected household purchasing patterns", Management Research News, Vol. 14 No. 4/5, pp. 17-19. https://doi.org/10.1108/eb028132
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