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SHAPING TECHNOLOGY AND SHAPING THE MARKET

Management Research News

ISSN: 0140-9174

Article publication date: 1 January 1991

Abstract

This article is from on‐going research into how firms develop new technologies for new markets, particularly markets for medical and bio‐ technologies. The research is exploring the view that in “innovating” a new product a firm will not just be developing some new technology, that is engaging in Research and Development. Innovation also involves the firm in actively trying to create new markets as well. Indeed innovation means “moulding” both the product and the market at the same time. Shaping a new technology and shaping a new market go together.

Citation

Green, K. (1991), "SHAPING TECHNOLOGY AND SHAPING THE MARKET", Management Research News, Vol. 14 No. 1/2, pp. 30-33. https://doi.org/10.1108/eb028116

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited