Is Low‐Cost High Differentiation Better, Some Objective Evidence

Management Research News

ISSN: 0140-9174

Publication date: 1 October 1990


In recent years, the concept of generic strategies for achieving competitive advantage has gained prominence in the field of strategic management (BCG, 1976; Buzzell, Gale & Sultan, 1976; Porter, 1980; Hambrick, 1983; Karnani, 1984; Wright, 1987). Two generic strategies often mentioned in the literature are low‐ cost position and high differentiation position. Porter also mentions a third generic strategy called ‘focus’. However, this strategy is merely a specialised application of the two main generic strategies in a narrow market segment.


Chan, P.S. and Wright, P. (1990), "Is Low‐Cost High Differentiation Better, Some Objective Evidence", Management Research News, Vol. 13 No. 10, pp. 23-25.




Copyright © 1990, MCB UP Limited

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