The Pressure for Growth as an Organisational Problem

Abstract

A basic argument of this study is that organisations are under pressure to increase their revenues because of rising aspirations of those who provide goods and services to the organisation. The study then presents an analytical tool which can be used to identify different strategic alternatives for handling the described situation. These alternatives can be classified into three main categories: customer oriented, technology oriented and provider oriented strategies. The application of the method is illustrated by an application to the situation of the newspaper industry.

Citation

Engwall, L. (1979), "The Pressure for Growth as an Organisational Problem", Management Research News, Vol. 2 No. 1, pp. 16-16. https://doi.org/10.1108/eb027726