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Kid Marketing On‐line: How to Overcome EU Regulations

Philippe Coen (I.D.E.AL, 25 rue Henri‐Monnier, 75009 Paris, France)

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Article publication date: 1 April 2000

Abstract

European law on data protection and marketing to children on‐line is one of the most challenging aspects of on‐line marketing and commerce. This paper covers EU regulations and helps to clear up misunderstandings in this complicated topic.

Keywords

Citation

Coen, P. (2000), "Kid Marketing On‐line: How to Overcome EU Regulations", International Journal of Advertising and Marketing to Children, Vol. 2 No. 3, pp. 177-185. https://doi.org/10.1108/eb027649

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited