European law on data protection and marketing to children on‐line is one of the most challenging aspects of on‐line marketing and commerce. This paper covers EU regulations and helps to clear up misunderstandings in this complicated topic.
Coen, P. (2000), "Kid Marketing On‐line: How to Overcome EU Regulations", International Journal of Advertising and Marketing to Children, Vol. 2 No. 3, pp. 177-185. https://doi.org/10.1108/eb027649
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