Kid Marketing On‐line: How to Overcome EU Regulations
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 April 2000
Abstract
European law on data protection and marketing to children on‐line is one of the most challenging aspects of on‐line marketing and commerce. This paper covers EU regulations and helps to clear up misunderstandings in this complicated topic.
Keywords
Citation
Coen, P. (2000), "Kid Marketing On‐line: How to Overcome EU Regulations", International Journal of Advertising and Marketing to Children, Vol. 2 No. 3, pp. 177-185. https://doi.org/10.1108/eb027649
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited