Webkids
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 March 2000
Abstract
In the Netherlands school is the second most important place, after television, for passing on addresses of children's websites. Websites should include not only an educational part but also a ‘fun’ section. When children use a particular website in school for classwork, they will visit it again when at home if they know it also contains fun elements such as a chatbox or games.
Keywords
Citation
Belt, J. (2000), "Webkids", International Journal of Advertising and Marketing to Children, Vol. 2 No. 2, pp. 111-113. https://doi.org/10.1108/eb027641
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited