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Webkids

Jantien Belt (Webkids Consultancy, Aasdomstraat 22, 1391 CS Abcoude, The Netherlands)

International Journal of Advertising and Marketing to Children

ISSN: 1464-6676

Article publication date: 1 March 2000

Abstract

In the Netherlands school is the second most important place, after television, for passing on addresses of children's websites. Websites should include not only an educational part but also a ‘fun’ section. When children use a particular website in school for classwork, they will visit it again when at home if they know it also contains fun elements such as a chatbox or games.

Keywords

Citation

Belt, J. (2000), "Webkids", International Journal of Advertising and Marketing to Children, Vol. 2 No. 2, pp. 111-113. https://doi.org/10.1108/eb027641

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited