Trend Walk™: On the Road for Winning Ideas in Children's Marketing
International Journal of Advertising and Marketing to Children
ISSN: 1464-6676
Article publication date: 1 January 2000
Abstract
This paper looks at how our normal course of business leads us through a number of disciplines to become smarter about our products, our competitors, the markets in which we compete and tomorrow's potential big ideas. We evaluate sales data. We do store checks. We analyse competitive media. We conduct creative reviews. We do SWOT analyses. We benchmark our businesses against established and expanded competitive frames.
Keywords
Citation
Kurnit, P. (2000), "Trend Walk™: On the Road for Winning Ideas in Children's Marketing", International Journal of Advertising and Marketing to Children, Vol. 1 No. 4, pp. 315-320. https://doi.org/10.1108/eb027625
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited