DURING the thirties, at a time when letterpress printing was a good deal cheaper than now, the profound unwillingness of a scholarly author to have his work reproduced by the so‐called near‐print processes would not get much of an argument from his editor. Even where it was demonstrable that production costs could be lowered, the author's fear that prestige and reviews—attention, in other words—flew out the window when near‐print came in the door was largely shared by both editor and publisher of our learned journals and monograph series.
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