Communicating for competitive advantage: A continuous improvement model
John Oakley
(John Oakley Associates Ltd, The Old Chapel, Belbroughton, Stourbridge)
689
Abstract
This paper describes a continuous improvement model, developed by Edwards Deming and applied by the author. The model shows how organisations can align their performance with customers' expectations. The author focuses on some of the key areas of concern for the communicator when implementing a continuous improvement programme including internal and external performance; team participation; and performance enhancement.
Keywords
Citation
Oakley, J. (1996), "Communicating for competitive advantage: A continuous improvement model", Journal of Communication Management, Vol. 1 No. 2, pp. 169-173. https://doi.org/10.1108/eb026042
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited