CLOSING THE LOOP
Dave Birch
(Hyperion, 8 Frederick Sanger Road, Surrey Research Park, Guildford, Surrey GU2 5YD, UK E‐mail: daveb@hyperion.co.uk)
Ian Shaw
(Hyperion, 8 Frederick Sanger Road, Surrey Research Park, Guildford, Surrey GU2 5YD, UK ian@hyperion.co.uk http://www.hyperion.co.uk/)
57
Abstract
Subscriptions and bills are inappropriate and inefficient means of charging for interactive services. We need to move to a software‐on‐demand, payment‐on‐demand model if online services are to expand into the mass market.
Citation
Birch, D. and Shaw, I. (1997), "CLOSING THE LOOP", Online and CD-Rom Review, Vol. 21 No. 2, pp. 107-113. https://doi.org/10.1108/eb024613
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited