End user education: a design study

Abstract

The education and training function of a non‐profit, discipline specialized database producer will be traced and comments offered as to its contribution to end user objectives. Later work relating to divisions of end user groups in terms of market and functional segmentation, will be used to present findings obtained in a special design study conducted by BIOSIS with the assistance of Ilium Associates, professional communications specialists. Market segments will include educators, students and managers, and some scenarios for end user education will be presented.

Citation

Elias, A.W., Vaupel, N. and Lingwood, D. (1980), "End user education: a design study", Online Review, Vol. 4 No. 2, pp. 153-162. https://doi.org/10.1108/eb024024