STRATEGIC MANAGEMENT AND THE SMALLER FIRM
Journal of Small Business and Enterprise Development
ISSN: 1462-6004
Article publication date: 1 March 1995
Abstract
The relevance of theories of strategic management and the approaches and techniques which they advocate is examined for managers in smaller firms attempting to gain competitive advantage. The distinctions drawn by Whittington between four generic perspectives on strategy — classical, evolutionary, processual and systemic — are considered in the light of the experiences of four small‐ and medium‐sized component manufacturers in the West Midlands. It is argued that the processual approach is likely to be most appropriate for the survival and enhanced competitiveness of such firms, but that it requires adaptation to the circumstances of smaller firms.
Citation
Lee, G.L. (1995), "STRATEGIC MANAGEMENT AND THE SMALLER FIRM", Journal of Small Business and Enterprise Development, Vol. 2 No. 3, pp. 158-164. https://doi.org/10.1108/eb020958
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited