The use of strategy support models
Abstract
Computer‐based modelling is something with which many retailers are now familiar, especially simulation modelling, financial modelling, and decision support modelling. The writer argues that these models are largely tools to help solve important, clearly‐defined, operational business problems. But, he says, there is a vast range of broad, complex, “fuzzy” problems which are less operational than strategic. These are the problems which can be tackled by the use of strategy support modelling.
Citation
Sherwood, D. (1989), "The use of strategy support models", Retail and Distribution Management, Vol. 17 No. 1, pp. 6-9. https://doi.org/10.1108/eb018387
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited