How good merchandising has transformed the retail scene: New directions in merchandising

Abstract

A number of leading retail companies gave detailed descriptions of how they had developed merchandising policies for the 80s at a two‐day conference organised by RMDP, and held in London towards the end of June.

Citation

McFadyen, E. (1985), "How good merchandising has transformed the retail scene: New directions in merchandising", Retail and Distribution Management, Vol. 13 No. 4, pp. 16-21. https://doi.org/10.1108/eb018273