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Differentiation by product design

Retail and Distribution Management

ISSN: 0307-2363

Article publication date: 1 March 1985

329

Abstract

In the search for differentiation it is not enough to attend to the selling environment, equal attention must be directed towards the customers and what they want to buy. This article, which is confined to a handful of retailers and concentrates on the non‐food side only, tries to examine how far they can determine the design of their products and what role independent designers are playing.

Citation

Sharples, S. (1985), "Differentiation by product design", Retail and Distribution Management, Vol. 13 No. 3, pp. 28-31. https://doi.org/10.1108/eb018270

Publisher

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MCB UP Ltd

Copyright © 1985, MCB UP Limited

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