In our last issue we published the first half of this paper, originally prepared for the Distributive Trades EDC by Jan de Somogyi. The first section discussed marketing strategies; in this second part the writer is concerned with distribution as part of a social infra‐structure shaping the urban social landscape—an infra‐structure currently threatened by economic pressures. The need for a national, bi‐partisan policy towards retailing is stressed, and for an appreciation of its dual marketing and social functions; at national level there should be co‐ordination between government departments whose policies affect retailing; and at local and regional level there should be greater co‐ordination of decisions affecting retailing.
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