MAIL ORDER˜ The impact of the computer

R. Newman (Consultant with SPL International)

Retail and Distribution Management

ISSN: 0307-2363

Publication date: 1 February 1975


Mail order, the success story of the 1960s, is still putting up an impressive performance: in 1974 it grew at an estimated 16% as compared with 12% for retail trade in general. Computing techniques have been applied in mail order to order processing, credit control, accounting, stock control, and merchandising. By the early 1970s most companies had established good systems which in general were able to cope with the substantial growth of the 1970s. Most effort in these areas is now directed to refining and reviewing established systems, but in addition the leading companies have moved into more sophisticated areas, such as developing systems for selective advertising and promotion, in‐depth sales and catalogue analysis.


Newman, R. (1975), "MAIL ORDER˜ The impact of the computer", Retail and Distribution Management, Vol. 3 No. 2, pp. 6-11.

Download as .RIS




Copyright © 1975, MCB UP Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
If you think you should have access to this content, click the button to contact our support team.