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SPAR VIVO: A Group on its way to the Top of the Charts

Retail and Distribution Management

ISSN: 0307-2363

Article publication date: 1 March 1974


With over 4,000 retailers and a probable current turnover of £230m., Spar Vivo's performance over the past few years has been impressive. Its success is due, primarily, to three factors: an imaginative and colourful approach to promotions; a persistent and developing policy of own‐brand merchandising; and a realisation that what counts, in the last analysis, is the operational performance of its retailer members. RDM interviewed the two men at the top — Michael Reynolds and John Irish.


(1974), "SPAR VIVO: A Group on its way to the Top of the Charts", Retail and Distribution Management, Vol. 2 No. 3, pp. 18-21.




Copyright © 1974, MCB UP Limited