This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110003193. When citing the article, please cite: Charles L. Martin, Phillips W. Goodell, (1991), “Historical, Descriptive and Strategic Perspectives on the Construct of Product Commitment”, European Journal of Marketing, Vol. 25 Iss: 1, pp. 53 - 60.
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