TO the ordinary person who buys a book or secures what he wants from the library, the name of the publisher is of little account. How many readers of The Good Companions or Arabia Deserta can remember the names of the publishing houses that issued these books? Is there, indeed, any point in remembering? The books were well bound, of agreeable paper, and sold at prices more or less consonant with prevailing values; but these are qualities the absence of which would be more likely to direct a reader's attention to the publisher's name. It is only when a book or an author has a romance separate from the romance that is told (if it is fiction), such as that of the Waverley novels, that the average reader is aware of a name like Constable or Ballantyne.
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