Sex Role Portrayals In Print Advertisements: The Case of Hong Kong
Suk‐ching Ho
(Miss Ho obtained her MBA from Indiana University in 1974 and right now is Lecturer of the Department of Marketing & International Business of The Chinese University of Hong Kong. Her main research interest is concerned with the issues of working women in Asia, particularly in Hong Kong and the People's Republic of China.)
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Abstract
Women have always been stereotyped in advertising. It is evident that women in Hong Kong are subject to the same level of stereotyping as those in the US. As more and more women do paid work they are fast becoming consumers for all kinds of products and services; it is good business to produce advertisements that represent women as they see themselves today.
Keywords
Citation
Ho, S. (1983), "Sex Role Portrayals In Print Advertisements: The Case of Hong Kong", Equal Opportunities International, Vol. 2 No. 4, pp. 1-4. https://doi.org/10.1108/eb010384
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited