This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000650. When citing the article, please cite: B.R. Garland, D.E. McGuinness, (1992), “A Study of Price Accuracy in the New Zealand Supermarket Industry”, European Journal of Marketing, Vol. 26 Iss 10 pp. 53 - 64.
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