Section 7: Marketing & IT
Asia Pacific International Journal of Marketing
ISSN: 0954-7517
Article publication date: 1 February 1992
Abstract
This section looks at telemarketing the financial services industry data model, the impact of IT on logistics marketing in an information‐intensive environment, and the importance of IT for service quality in the airline industry.
Citation
(1992), "Section 7: Marketing & IT", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 59-63. https://doi.org/10.1108/eb010239
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited