Section 4: Product Management
Asia Pacific International Journal of Marketing
ISSN: 0954-7517
Article publication date: 1 February 1992
Abstract
In this section we consider the validity of brand building, the problems of broadening product ranges, buyer/producer cooperation during product innovation, and generating and screening new product ideas.
Citation
(1992), "Section 4: Product Management", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 35-46. https://doi.org/10.1108/eb010236
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited