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Section 4: Product Management

Asia Pacific International Journal of Marketing

ISSN: 0954-7517

Article publication date: 1 February 1992

Abstract

In this section we consider the validity of brand building, the problems of broadening product ranges, buyer/producer cooperation during product innovation, and generating and screening new product ideas.

Citation

(1992), "Section 4: Product Management", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 35-46. https://doi.org/10.1108/eb010236

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited