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Section 1: Marketing, Europe and International Business

Asia Pacific International Journal of Marketing

ISSN: 0954-7517

Article publication date: 1 February 1992

Abstract

This section examines cultural influences on product development, the relationship between organizational characteristics and export performance, marketing development and efficiency, and discrimination in the Japanese distribution system.

Citation

(1992), "Section 1: Marketing, Europe and International Business", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 5-16. https://doi.org/10.1108/eb010233

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited