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Modelling the Sales Margins Required for Positive Cash Flows

D.R. Scott (University of Auckland, New Zealand)

Asia Pacific International Journal of Marketing

ISSN: 0954-7517

Article publication date: 1 February 1991

Abstract

Many standard texts (for example, see) identify that business, through the marketing function, relates to the profitable satisfaction of customer needs and wants. In general, however, the concept of cash flow and contribution margins is seldom mentioned in non‐financial texts, except in the case of strategic models such as that described by Henderson, when it tends to be utilised mainly in an abstract and historical sense rather than in a dynamic sense.

Citation

Scott, D.R. (1991), "Modelling the Sales Margins Required for Positive Cash Flows", Asia Pacific International Journal of Marketing, Vol. 3 No. 2, pp. 38-54. https://doi.org/10.1108/eb010226

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited