To read the full version of this content please select one of the options below:

New Product Adoption Processes of UK Retailers in the Wines and Spirits Product Field

Michael Howley (School of Management Studies for the Service Sector, University of Surrey, Guildford, Surrey GU2 5XH)
Hayley Myers (School of Management Studies for the Service Sector, University of Surrey, Guildford, Surrey GU2 5XH)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 January 1998

Downloads
140

Abstract

This article describes a study which is being undertaken by the authors of the adoption processes used by UK retailers in the case of new wine and spirit products. Following a literature review they outline the work of earlier researchers in deducing the factors which retailers, in general, consider in deciding whether or not to stock a new product. The principal factors are found to be consumer demand, compatibility with existing merchandise, financial criteria and manufacturer's support for the product The article also highlights the increasing concentration of buyer power in the UK grocery market.

Keywords

Citation

Howley, M. and Myers, H. (1998), "New Product Adoption Processes of UK Retailers in the Wines and Spirits Product Field", International Journal of Wine Marketing, Vol. 10 No. 1, pp. 39-46. https://doi.org/10.1108/eb008676

Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited