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The British Pub Within the Tourism Product

Tim Knowles (Department of Tourism and Leisure, Luton Business School, University of Luton)
Alison Dingle (Department of Management Studies, University of Surrey)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 February 1996



The British pub is part of the face of Britain presented to the world and the theme running through this article is to set British pubs within the context of heritage tourism. The thesis contained within this article is to focus on one of the elements of community life, the pub, in order to examine its characteristics and value within the wider spectrum of visitor attractions set within the context of the tourism industry. The article reviews the literature in ascertaining whether the British pub is a tourist attraction for overseas visitors, and why. Whilst the pub has an important role in domestic tourism, the main emphasis of this article is on the national factors that predetermine its survival and the nature of its appeal to visitors from abroad.



Knowles, T. and Dingle, A. (1996), "The British Pub Within the Tourism Product", International Journal of Wine Marketing, Vol. 8 No. 2, pp. 31-41.




Copyright © 1996, MCB UP Limited