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An Untapped Heritage Resource — the British Public House

Ghislaine Howe (University of Wolverhampton)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 January 1996

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Abstract

A comprehensive development of the pub is provided highlighting its role in society. The environmental forces leading to the changes in pub visiting are presented. The pub as a tourist attraction is discussed as an option for the sustainable preservation of the pub. Suggestions are made for pubs to tap into the heritage and cultural tourist market.

Keywords

Citation

Howe, G. (1996), "An Untapped Heritage Resource — the British Public House", International Journal of Wine Marketing, Vol. 8 No. 1, pp. 41-52. https://doi.org/10.1108/eb008652

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited