An Untapped Heritage Resource — the British Public House
Ghislaine Howe
(University of Wolverhampton)
276
Abstract
A comprehensive development of the pub is provided highlighting its role in society. The environmental forces leading to the changes in pub visiting are presented. The pub as a tourist attraction is discussed as an option for the sustainable preservation of the pub. Suggestions are made for pubs to tap into the heritage and cultural tourist market.
Keywords
Citation
Howe, G. (1996), "An Untapped Heritage Resource — the British Public House", International Journal of Wine Marketing, Vol. 8 No. 1, pp. 41-52. https://doi.org/10.1108/eb008652
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited