THE BUSINESS OF WINE
Dr. Per V. Jenster
(Neville Watchurs)
Lars V. Jenster
(Neville Watchurs)
137
Abstract
“The Business of Wine” represents a unique overview of the modern wine industry and the commercial, political and fiscal pressures under which it operates.
Citation
Jenster, P.V. and Jenster, L.V. (1993), "THE BUSINESS OF WINE", International Journal of Wine Marketing, Vol. 5 No. 1, pp. 74-74. https://doi.org/10.1108/eb008611
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited