Being “a third culture man”

Abstract

Addresses the third culture perspective and the relevance it has for intercultural co‐operation. Highlights the Gersdam case, a joint venture of a West and East German company. Describes the open‐minded attitude of the Dutch researcher and the consequences this had for a better mutual understanding in the joint venture. Predicts the increasing importance of the third culture perspective for cross‐cultural management where imagination will be increasingly necessary.

Citation

Sanders, G.J.E.M. (1995), "Being “a third culture man”", Cross Cultural Management: An International Journal, Vol. 2 No. 1, pp. 5-7. https://doi.org/10.1108/eb008381