German made to measure: Short courses tailored for senior managers
Collin Randlesome
(Head of the Department of European Language and Institutions, Cranfield Institute of Technology)
27
Abstract
The increasingly international character of modern business, together with the entry of the UK into the European Economic Community, have made it virtually imperative for senior managers to command at least one language other than their own. This is true not only for companies “going into Europe” but also for firms in the UK in which European capital has been invested.
Citation
Randlesome, C. (1977), "German made to measure: Short courses tailored for senior managers", Journal of European Industrial Training, Vol. 1 No. 6, pp. 10-11. https://doi.org/10.1108/eb002282
Publisher
:MCB UP Ltd
Copyright © 1977, MCB UP Limited