Siplace even speedier and more flexible

Circuit World

ISSN: 0305-6120

Article publication date: 16 May 2008



(2008), "Siplace even speedier and more flexible", Circuit World, Vol. 34 No. 2.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

Siplace even speedier and more flexible

Article Type: Industry news From: Circuit World, Volume 34, Issue 2.

As part of its ongoing portfolio restructuring, Siemens AG is planning to convert its Electronics Assembly Systems unit (EA) into a wholly- owned, legally independent subsidiary of its Drive Technologies Division (DT) through a so-called “carve-out.” The global Siplace team welcomes this decision, because it will enable EA to respond more flexibly to its customers' needs with speedier processes and more direct global access in the regions.

Günter Lauber, CEO of EA and head of the global Siplace team, confirms: “We look forward to becoming a wholly-owned Siemens subsidiary, because an independent EA opens the door to great opportunities for the entire Siplace team. As a business unit of Siemens AG, we had to integrate ourselves into the overall structure, processes and procedures of a large company.

Günter Lauber, CEO of Electronics Assembly Systems

The new constellation provides us with more freedom and more opportunities and will enable us to tackle many improvements that had originally been scheduled for the coming years in order to prepare ourselves for the future and the global market. Now we can become much more effective and even more customer- oriented. As the industry and innovation leader, we are a major player in the market a position that we will significantly expand on, either alone or in partnership with others.”

The company's conversion from a regular business unit of the DT division to an independent subsidiary of DT will be completed by the end of September 2008. In addition to process improvements within an independent EA, this strategic move provides additional opportunities which are currently being assessed, such as a joint venture with other companies in the electronics industry, a sale, or a complete spin-off. EA plans to use its new independence to accelerate its processes and make them even more customer-oriented in order to be even better prepared for the global marketplace. EA's excellent global business relationships will be strengthened by its new position, because the company's independence will enable its globally leading sales network with its experienced Siplace sales partners to focus on the needs of our customers all over the world even more effectively than before.

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