Missing “society” in institutional approaches as social value creation in India and China

Abstract

Purpose

This viewpoint aims to discuss some potential problems of institutional approaches such as social value creation in India and China.

Design/methodology/approach

In this viewpoint, institutional approaches as social value creation in India and China have been discussed and compared.

Findings

Government-driven institutional approaches may not be efficient because the involvement of political interests would prevail in countries with low institutional quality, firms focusing on international markets need to adopt global guidelines and regulatory guidelines set by governments and private sectors could ignore the differences and needs of various stakeholders.

Originality/value

This viewpoint argues the importance of communications and collaborations among governments, private sectors and other stakeholders in creating social values.

Citation

Oh, C.H. (2020), "Missing “society” in institutional approaches as social value creation in India and China", Critical Perspectives on International Business, Vol. 16 No. 2, pp. 187-191. https://doi.org/10.1108/cpoib-07-2019-0054