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A critical perspective on the measurement of performance in the empirical multinationality and performance literature

Nicole Franziska Richter (University of Southern Denmark, Odense, Denmark)
Robert Schmidt (Hamburg University of Technology (TUH), Hamburg, Germany)
Tina Jessica Ladwig (Hamburg University of Technology (TUH), Hamburg, Germany)
Fabian Wulhorst (Hamburg University of Technology (TUH), Hamburg, Germany)

Critical Perspectives on International Business

ISSN: 1742-2043

Article publication date: 2 May 2017

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Abstract

Purpose

This paper aims to contribute to the core research in international business (IB), namely, the relationship between multinationality and performance and is concerned with the quality of past empirical research designs.

Design/methodology/approach

On the basis of 49 studies, given in a literature review, the match between performance measures used in empirical studies and the underlying theoretical streams that explain the effects on benefits and costs of multinationality is critically evaluated.

Findings

Findings indicate that authors still largely rely on overall financial performance measures. Theoretical arguments, in contrast, refer to specific benefit and cost positions that might be better reflected in operational performance indicators. The idiosyncratic choice of the performance measures used might contribute to the varying results in past studies.

Originality/value

Suggestions for improving future research designs are offered.

Keywords

Citation

Richter, N.F., Schmidt, R., Ladwig, T.J. and Wulhorst, F. (2017), "A critical perspective on the measurement of performance in the empirical multinationality and performance literature", Critical Perspectives on International Business, Vol. 13 No. 2, pp. 94-118. https://doi.org/10.1108/cpoib-06-2013-0015

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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