Physical activity promotion through the mass media

Citation

(2006), "Physical activity promotion through the mass media", Clinical Governance: An International Journal, Vol. 11 No. 2. https://doi.org/10.1108/cgij.2006.24811bae.003

Physical activity promotion through the mass media

Physical activity promotion through the mass mediaS.J. Finlay and G. FaulknerPreventive Medicine2005Vol. 40No. 2pp. 121-130

This review investigated the effectiveness and processes of mass media interventions in the promotion of physical activity. Any studies that evaluated a physical activity intervention that used some aspect of community-wide mass media were eligible for inclusion. Interventions that relied on interpersonal communication, that were work- or school-based campaigns, or that were small groups, were excluded. Mass media interventions appear effective in increasing message recall, moderately increasing physical activity knowledge and changing short-term physical activity in some groups of people. Although there were a number of methodological problems with this review, the overall conclusions appear appropriate.

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