United Learning (A)

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


United Learning is a family-owned leader in the K-12 supplementary teaching material market. In January 2001, United Learning realized that sales for one of its flagship products, a drug and prevention program, were rapidly deteriorating because the program was not mentioned on a recently released U.S. Department of Education list of recommended products. United Learning must decide on which action to take: regain sales or focus on its other educational products—which are also threatened by changes in the regulatory environment.



Diermeier, D. and Hughes, G. (2017), "United Learning (A)", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000392

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