Rockwell Automation: The Channel Challenge

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


To analyze the competitive strategy of a company serving the MRO market.



Sawhney, M., Biddlecom, M., Day, R., Franke, P., Lee-Tin, J., Leonard, R. and Poger, B. (2017), "Rockwell Automation: The Channel Challenge", Kellogg School of Management Cases.

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