LEGO® Friends: Leveraging Competitive Advantage

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

After analyzing the case, students should be able to:

  • Understand the connection between a firm’s assets and its activities

  • Identify new resources and capabilities required for a change in strategic focus

  • Recognize the consequences of poorly matched assets and market opportunities

Keywords

Citation

Mazzeo, M. and Merkley, G. (2017), "LEGO® Friends: Leveraging Competitive Advantage", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000183

Download as .RIS

Publisher

:

Kellogg School of Management

Copyright © 2012, The Kellogg School of Management at Northwestern University

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.