Hollywood Rules

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Students will analyze the factors driving a movie’s revenue using various statistical methods, including calculating point estimates, computing confidence intervals, conducting hypothesis tests, and developing regression models (in which they must both choose the relevant set of independent variables as well as determine an appropriate functional form for the regression equation). The case also requires the interpretation of the quantitative findings in the context of the application.

Keywords

Citation

Schmedders, K., Snyder, C. and Schaedel, U. (2017), "Hollywood Rules", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000152

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Publisher

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Kellogg School of Management

Copyright © 2012, The Kellogg School of Management at Northwestern University

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