Hip to be Square: Disruption in the U.S. Mobile Payment Market

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Square presents an opportunity for classes in strategy and technology management to contemplate the following:

  • How can a startup disrupt an established set of incumbents without provoking a harsh competitive response?

  • How can a growth company in a rapidly changing industry expand beyond the core competency that fueled its initial growth?

  • Which growth platforms make the most sense for a company in a complicated ecosystem with many players offering divergent solutions?



Markovich, S., Malkani, A., Tseng, A. and Meagher, E. (2017), "Hip to be Square: Disruption in the U.S. Mobile Payment Market", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000150

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