Square presents an opportunity for classes in strategy and technology management to contemplate the following:
How can a startup disrupt an established set of incumbents without provoking a harsh competitive response?
How can a growth company in a rapidly changing industry expand beyond the core competency that fueled its initial growth?
Which growth platforms make the most sense for a company in a complicated ecosystem with many players offering divergent solutions?
Markovich, S., Malkani, A., Tseng, A. and Meagher, E. (2017), "Hip to be Square: Disruption in the U.S. Mobile Payment Market", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000150Download as .RIS
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