Genzyme: The Synvisc-One Investment Decision

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

The case is ideal for teaching financial analysis and decision making. It can also be used to teach marketing, new product strategy, and healthcare industry management.

Keywords

Citation

Calkins, T. and Deming, A. (2017), "Genzyme: The Synvisc-One Investment Decision", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000134

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Publisher

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Kellogg School of Management

Copyright © 2014, The Kellogg School of Management at Northwestern University

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