Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Understand issues related to retail channel strategy development in fast-changing international consumer markets, and the challenges of adapting legacy routes-to-market systems to changing consumer demands.

Keywords

Citation

Wilson, R. (2017), "Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000073

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Kellogg School of Management

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