Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Understand issues related to retail channel strategy development in fast-changing international consumer markets, and the challenges of adapting legacy routes-to-market systems to changing consumer demands.



Wilson, R. (2017), "Coca-Cola Amatil: A Bottler Recharging Growth With Energy Drinks", Kellogg School of Management Cases.

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