Bayer and Millennium Pharmaceuticals: Success Based on Perfect Interaction

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To illustrate how strategic alliances are used in biotechnology as growth tools and to demonstrate the impact of market conditions on the evolution of alliances.

Keywords

Citation

Löffler, A., Solf, M. and Zajac, E. (2017), "Bayer and Millennium Pharmaceuticals: Success Based on Perfect Interaction", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000037

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Kellogg School of Management

Copyright © 2004, The Kellogg School of Management at Northwestern University

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