To teach ROI analysis best practices for technology project investments, requiring the analysis of several factors to conduct a thorough review of the investment's feasibility.
Jeffery, M., Anfield, J. and Riitters, T. (2017), "B&K Distributors: Calculating Return on Investment for a Web-Based Customer Portal", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000031Download as .RIS
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