B&K Distributors: Calculating Return on Investment for a Web-Based Customer Portal
Publication date: 20 January 2017
Abstract
Should B&K Distributors implement a Web-based customer portal with an integrated marketing campaign? Asks readers to assist Jim Anfield, business development director for JDA Consulting, and Nancy O'Neil, B&K Distributor's sales VP, in determining the feasibility of this project. They must build the final ROI projections and develop recommendations for B&K's senior management team. Emphasizes the importance of assumptions and the range of possible outcomes. Based on a real-life management decision for a mid-size firm.
To teach ROI analysis best practices for technology project investments, requiring the analysis of several factors to conduct a thorough review of the investment's feasibility.
Keywords
Citation
Jeffery, M., Anfield, J. and Riitters, T. (2017), "B&K Distributors: Calculating Return on Investment for a Web-Based Customer Portal", . https://doi.org/10.1108/case.kellogg.2016.000031
Publisher
:Kellogg School of Management
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